Online Qualitative Methods - On-Qual

The different Online Qualitative Methods explained

	Online Focus Groups Using text or video conference Studies can last from 1 to 3 hours 5 to 15 respondents Ideal for bringing together hard to reach respondents, or to further research a quantitave study The moderator and the participants connect simultaneously to collectively discuss a topic Benefits: Save money and time by not needing you or or your participants to travel
	Online Bulletin Boards Studies can last from just a few days to several months 10 to 50 participants Ideal for observing behaviour evolution, testing products and building missions (mystery shopping, retail pictures…) Asynchronous mode: Participants are not obliged to connect stimutaneously Benefits: You are in constant/permanent contact with the participants
	Individual Blogs The time length of studies can range from just a few days to several weeks Individual: Participants each have a dedicated space to share their habits and opinions Ideal for obtaining very detailed insights from each participant, and encourages them to express themselves freely Benefits: Participants are more willing to express themselves and the process is a lot less time consuming
	Online Communities For studies lasting several months Minimum of 30 participants Ideal for studying brand awareness among the population, which in turn creates a communitty of ambassadors Plan animations weekly to ensure the paritcipants are fully engaged (texts, videos, sketches etc). The more animations there are, the more invested the participants will be Benefits: gather long term insights

You can combine studies, or use them in addition to offline Quant or Qual studies.